BCBSVT and Terry Bicycles Team Up For Women’s Wellness Revolution, April 19

Blue Cross and Blue Shield of Vermont (BCBSVT) and Terry Bicycles (Terry) are back with the third running of Wellness Revolution, designed to promote healthier lifestyles for Vermont women through cycling. The eight-week program offers participants the opportunity to begin cycling regardless of their fitness levels, with support and confidence.

“The Wellness Revolution came into my life just when I needed it most,” says a Wellness Revolution alumnus, Erin Creley. “I am so grateful for the wonderful and welcoming group of leaders and participants in the program for not only reassuring me that I’m not alone in my trepidation after an accident but that I am also more than capable of reclaiming my love of cycling.“

The program mission is to improve the lives of Vermont women by providing access to health and wellness resources and to support positive lifestyle changes. Wellness Revolution will lead participants through all aspects of cycling like bike maintenance, mindfulness and safety, and also get participants out on the road so they experience the joy of outdoor riding.

“Blue Cross and Blue Shield of Vermont is proud to collaborate with Terry Bicycles on Wellness Revolution,” says Megan Peek, community relations and health education manager. “We have plans to strengthen the Burlington program and begin a pilot in Rutland allowing even more Vermont women to enjoy the camaraderie and confidence-boosting opportunities that this program offers.”

The Burlington program kicks off on April 19th with an informational and goal-setting session. Additional highlights of this free program include sessions on bike maintenance, mindfulness, urban riding techniques, cross training and more. Incentives include free helmets and gift certificates for Terry apparel. The program will culminate on June 4th with a team ride and a raffle to award one participant with a free Terry bike. The Rutland program dates will be announced later this year.

“Women love this program because we help them overcome fear and teach them to be comfortable and confident on a bike,” said Terry CEO Liz Robert. ”By taking a holistic approach to teaching cycling with our sincerely committed health services partner, Blue Cross Blue Shield of Vermont, and adding fun prizes and incentives, our participants stick with it, and many keep on cycling long after the program is over which is the real win for everyone”.

Blue Cross and Blue Shield of Vermont is the state’s oldest and largest health insurer, providing coverage for about 247,000 Vermonters. It employs about 400 Vermonters at its headquarters in Berlin, a branch office in South Burlington and its Information and Wellness Center in South Burlington’s Blue Mall, and offers group and individual health plans to Vermonters. More information about Blue Cross and Blue Shield of Vermont is available on the Internet at www.bcbsvt.com(link is external). Blue Cross and Blue Shield of Vermont is an independent corporation operating under a license with the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans

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