FEATURES VERSUS BENEFITS
Perhaps no video or concept has resonated more with me these last few years than Michael Miller’s piece on the power of selling your organization’s benefits rather than its features. It’s the benefits that lead to impact, and Michael lays it out so well in this brief video that I’ve decided to share it with you again.
If you find yourself reciting to donors how big your budget is and how many people you’ve served, take 3 minutes to watch this. It’s really worth the time.
FUNDRAISING MASTER GAYLE GIFFORD’S #1 REASON WHY BOARDS AND STAFF DON’T WORK TOGETHER EFFECTIVELY ON FUNDRAISING
I recently interviewed Gayle in advance of her Fundraising Masters Series web interview on February 12 and she had some incredible observations. She talked about getting away from saying “it’s the board’s job” and also asked why we look to them to fundraise as amateurs when we’d never look at them for program delivery as amateurs. What a fascinating point, and it underscores the immense need for training of board members. Read more….
YOUR ASKING STYLES TIP OF THE MONTH
Everyone tells a story, but depending on your Asking Style you’ll tell that story based on goals (Rainmaker), vision (Go-Getter), participant and personal stories (Kindred Spirit) or systems and outcomes (Mission Controller). Find your personal sweet spot and go with it. There is no one right case for support for an organization. Remember, the key is to be authentic, and that means telling your story from your personal experience and point of view. That’s much more important than telling the donor what you think s/he wants to hear.